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IT'S ABOUT MORE THAN US
IndulgeRx Brands Inc. is determined to make a difference in the lives of people fighting diseases.
Initially, we are focusing our attention, research and resources on our first brand “FightBack Foods”, which intentionally combines natural ingredients to purposefully fuel the fight against cancer. Cancer impacts all our lives directly or indirectly, and must be attacked head-on with every weapon available, especially nutrition. Cancer kills more people annually in the U.S. than any war, virus or flu. Thus, we believe that everyone should contribute to finding cures, improving treatments and supporting survivors through any and all means available.
IndulgeRx Brands Inc. explicitly embraces three (3) core tenants, which we aspire to achieve through our products, partnerships and ten (10) people-focused and planet-first principles.
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IndulgeRx® will support People and Planet-friendly initiatives through our own products in an outward effort to reduce cancers impacted by environmental conditions.
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IndulgeRx® will manufacture organic products, while seeking to source ingredients from sustainable agricultural growers, and in support of regenerative agriculture.
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IndulgeRx® will promote supply-chain transparency and “Fair-Trade” sourcing of ingredients, necessary to avoid exploitation of at-risk family farmers.
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IndulgeRx® will “give back” and “pay it forward” through a percent of smartly donated profits through organizations and entities fighting cancer as a calling and charter.
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IndulgeRx® will invest our time, attention and resources back into a cancer community of patients, caregivers and health care practitioners.
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IndulgeRx® will commit small acts of company kindness, which we believe can lead to big changes in the quality of life for all people, and especially those fighting cancer.
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IndulgeRx® will promote our principles proactively by intentionally associating ourselves with local and global partners committed to similar measurable practices.
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IndulgeRx® will selectively seek out organic suppliers, co-packer partners and retail platforms that strive for the highest standards in how they treat People and our Planet.
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IndulgeRx® will measure and evolve its “people-focused” and “planet-first” principles’ paradigm with a great desire to learn, live and lead by “best practices” example.
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IndulgeRx® will contribute resources and experiences to other people, products and brands, who chart a similar path of company “goodness with a purpose”.