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OUR MISSION
Purposeful, Relevant Nutrition
To support the fight against cancer with integrative nutrition and lifestyle-focused solutions.
FightBack Foods provides cancer patients, caregivers, families, and healthcare practitioners with nutrition and integrative practices to help in the fight against cancer… improving outcomes and accelerating healing.
FightBack Foods fills the consumer needs gap between general nutrition and cancer-fighting nutrition, and between medical foods and culinary foods.
CALORIE DENSE, NUTRITIONALLY INTENSE FOODS THAT HELP YOU HEAL
Underserved Market:
Cancer patients have specific nutritional needs and nutritional information is generally inaccessible or confusing.
The cancer community is active and engaged, and community members interact with and trust brands that cater to their specific needs.
Current “healthy foods” offerings are not focused on unique needs of cancer patients, and “junk foods” remain the most easily accessible.
Consumers are seeking more information, knowledge and convenience about how nutrition can aid them in their fight against cancer.