OUR MISSION

Purposeful, Relevant Nutrition ​

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To support the fight against cancer with integrative nutrition and lifestyle-focused solutions.​

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FightBack Foods provides cancer patients, caregivers, families, and healthcare practitioners with nutrition and integrative practices to help in the fight against cancer… improving outcomes and accelerating healing.​

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FightBack Foods fills the consumer needs gap between general nutrition and cancer-fighting nutrition, and between medical foods and culinary foods.

CALORIE DENSE, NUTRITIONALLY INTENSE FOODS THAT HELP YOU HEAL

Underserved Market:​

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Cancer patients have specific nutritional needs and nutritional information is generally inaccessible or confusing.​

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The cancer community is active and engaged, and community members interact with and trust brands that cater to their specific needs.​

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Current “healthy foods” offerings are not focused on unique needs of cancer patients, and “junk foods” remain the most easily accessible. ​

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Consumers are seeking more information, knowledge and convenience about how nutrition can aid them in their fight against cancer.