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Natural 100% organic farm to cultivate for 100% organic protein bars


Our Values: 

IndulgeRx Brands and our cancer-fighting brand FightBack Foods enthusiastically embrace values reflective of contemporary concerns and compassion for people and our planet. 


Business with Purpose:

Giving back to the cancer community of patients, caregivers and health care practitioners.


Environmentally Conscious:

Minimal impact on the environment – “green” product and packaging practices when possible. 


Supporting sustainable and regenerative agriculture – sourcing from sustainable agricultural sources; supporting regenerative agriculture when practical.


Supply chain transparency – supply chain transparency and fair-trade sourcing of ingredients whenever there is a choice.


Value-Guided Goals:  

  • Promote a naturally occurring cancer-optimized blend of protein, fats and carbohydrates.

  • Deliver calorie-dense formulations to fight against Cachexia (cancer-induced weight loss).

  • Supply nutrition-intense foods to support compromised immune systems.

  • Include antioxidant blends to fight free radicals.

  • Leverage anti-inflammatory ingredients to reduce harmful inflammation.

  • Integrate ingredients with properties known to soothe or quell treatment side-effects.

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