
OUR VISION
Our Values:
IndulgeRx Brands and our cancer-fighting brand FightBack Foods enthusiastically embrace values reflective of contemporary concerns and compassion for people and our planet.
Business with Purpose:
Giving back to the cancer community of patients, caregivers and health care practitioners.
Environmentally Conscious:
Minimal impact on the environment – “green” product and packaging practices when possible.
Supporting sustainable and regenerative agriculture – sourcing from sustainable agricultural sources; supporting regenerative agriculture when practical.
Supply chain transparency – supply chain transparency and fair-trade sourcing of ingredients whenever there is a choice.
Value-Guided Goals:
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Promote a naturally occurring cancer-optimized blend of protein, fats and carbohydrates.
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Deliver calorie-dense formulations to fight against Cachexia (cancer-induced weight loss).
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Supply nutrition-intense foods to support compromised immune systems.
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Include antioxidant blends to fight free radicals.
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Leverage anti-inflammatory ingredients to reduce harmful inflammation.
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Integrate ingredients with properties known to soothe or quell treatment side-effects.